Back to Ripervalley's Insight Does Digital Marketing Work for B2B? Here’s how we did it! Digital Marketing For B2B Hide Show Often businesses undergo a point after which they reach stagnancy. It’s no secret that what draws an audience mostly is the benefit that each gets, and all they want to know is what’s in it for them. This makes it super difficult and quite a challenge to crack digital marketing for B2B. Using digital media to attract audiences and proving ourselves to be credible enough to be trusted was a tough task. Although one can find many strategies online they appear to be more or less similar. When this challenge came to us, we also went on full research mode, writing strategies down, scrapping them and then, remaking them. We tried a lot of things, and soon, few things started showing positive results. We chased the trend. We realized certain points that were common and the behavior needed to do B2B well. Here are a few strategies we followed : Making SEO and PPC our best friends: Creating an SEO Optimized, alluring website which attracts the target audiences. It not only appears constantly in front of all possible clients but also gains interaction from them. Being socially present in all such responsive platforms where most businesses are present. This just doesn’t have the social media platforms, but a lot of other platforms too. With so much competition growing in every space, it’s highly important to be listed, and have a profile on every relevant platform, and manage it. Know your audience: India works very differently from other countries people. People here have not yet completed relied on social media. Sure, LinkedIn is most probably the best platform to connect businesses, however, how many of your audience would be on Linkedin? If they are on Linkedin, are they active? This answers a very important question for us – how to make a B2B strategy! To overcome this dilemma we try out multiple things: Communicate differently – Subtle creatives, videos, infographics, blogs, etc. There are many different ways to reach out to your audience, know what your audience likes and play! Focus on building trust – A lot of traditional businesses still rely on credibility and trust before onboarding a vendor/supplier/partner. Showcasing your history, credibility, client testimonials, etc. may work better for B2B firms than anyone else! Go beyond – Let’s not be afraid of going beyond what is “regular”. All social media channels might not be important, new online portals might come in handy and we need to always look for these options. B2B businesses in China have a lot of advertisement money riding on WeChat and Alibaba, and that tells us a lot of knowing where your audience is! Concluding, the most important mantra we sort to was starting from our Target Group. Knowing what attracts them was always the priority. Where we’d find these audiences, the platforms they present on. How much can we communicate with them? When we start answering these questions, everything from Facebook to Linkedin to Email to WhatsApp (yes, explore WhatsApp for Business guys) comes magically under the scanner. Businesses that once suffered a downfall reached new heights under us. We aim to further help more businesses overcome stagnancy.